Updated
PURE Property Management of California
1101 College Ave # 140, Santa Rosa, CA 95404
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Pricing by Bedroom
Rent Distribution
Price by Bedroom
Price Breakdown
Rent by Unit
Price vs. Square Footage
Price History
Property Price Trend
Units with Price Changes (12)
Estimated Building Revenue
How is this calculated?
Rental revenue model
We follow each unit's listing activity at this building every day. When a unit stops being listed, we assume it leased at its last listed rent, adjusted for any advertised move-in special. Revenue is the sum of those assumed lease rents across the building's occupied units.
- Building size: modeled from how many distinct units we have observed over time
- Occupancy: building size minus currently listed units
- Rents: observed lease-offs first, current asking rents as fallback
These are research estimates, not financial statements from the operator. Confidence: observed data only.
Observed Lease Revenue
$97K/mo
from 38 tracked leases; not enough coverage yet for a whole-building estimate
Effective Rent on New Leases
$2,548
vs $1,978 current asking
Recent Lease Activity
45 units tracked; 38 assumed leased, 7 listed nowSee which units leased, when they left the market, and the rent they leased at.
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How is this calculated?
Negotiation Leverage Score (0-100)
Based on 5 observable signals from the property's listing data:
- +30 pts: 15+ units currently listed
- +25 pts: Active move-in specials
- +20 pts: Deep discounts (>$150/mo off)
- +15 pts: 5+ distinct floor plans
- +10 pts: 25+ units listed
All signals come directly from the property's own listings. Occupancy and building size appear only in the Estimated Building Revenue section, and only when the building size is stated by the property or our unit-level observation history is deep enough to model it.
Listed Units
7
Moderate availability
7 floor plans
Move-in Specials
0
No active promotions
Negotiation Leverage
High demand property with less room to negotiate on price.
Price vs. Santa Rosa 95404
NeighborhoodComparing 4 apartments in Santa Rosa 95404. Click any bar to view that building.
Available Units
| Unit | Floor Plan | Bed/Bath | Sqft | ↑ Price | $/Sqft | Available | Listed | Details |
|---|---|---|---|---|---|---|---|---|
| bedroom | PURE Property Management Presents: 1 Bedroom Apartment in SRJC Neighborhood! | 1bd / 1ba | 600 | $1,700 | $2.83 | -- | Pro | |
| bedroom | PURE Property Management Presents: 1BD/1BA Apartment with Balcony & Covered Parking! | 1bd / 1ba | 950 | $1,895 | $1.99 | -- | Pro | |
| -- | PURE Property Management Presents Brush Creek | 2bd / 1ba | 650 | $1,900 | $2.92 | -- | Pro | |
| bedroom | PURE Property Management Presents this Lovely Upstairs 2BR/1BA Apartment! | 2bd / 1ba | 650 | $2,000 | $3.08 | -- | Pro | |
| -- | PURE Property Management Presents - Quail Knolls | 2bd / 2ba | 950 | $2,100 | $2.21 | -- | Pro | |
| smoking | PURE Property Management Presents: Charming first floor two-bedroom apartment in Santa Rosa! | 2bd / 1ba | 800 | $2,100 | $2.63 | -- | Pro | |
| 4 | PURE Property Management Presents: Newly Renovated Townhouse 2/1.5 in the Wikiup Area | 2bd / 1.5ba | 1,100 | $2,150 | $1.95 | 2026-07-13 | Pro | |
Unit Details
City Club
Resident Notes & Access Codes
Real tips from people who lived at this property: what leasing and daily living are actually like, plus the gate, parking, and entry codes you only learn once you move in. See all Santa Rosa, CA notes
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Santa Rosa, CA Rent Trends
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