Updated
The Flats at 402
402 W Wilson St, Madison, WI 53703
4
Units Listed
$1,138
Starting at
$1,389
Average
$1,518
Highest
$1.76
Per Sq Ft
42d
Avg Days Listed
How does this compare? View Madison, WI rent trends
Beds
Pricing by Bedroom
1 Bed
$1,260
from $1,138 · 2 units
~621 sqft avg
2 Bed
$1,518
from $1,518 · 2 units
~960 sqft avg
Rent Distribution
Price by Bedroom
Price Breakdown
Rent by Unit
Price vs. Square Footage
Price History
Property Price Trend
Units with Price Changes (1)
Property Intelligence
How is this calculated?
Negotiation Leverage Score (0-100)
Based on 5 observable signals from the property's listing data:
- +30 pts: 15+ units currently listed
- +25 pts: Active move-in specials
- +20 pts: Deep discounts (>$150/mo off)
- +15 pts: 5+ distinct floor plans
- +10 pts: 25+ units listed
All data comes directly from the property's leasing system. We do not estimate occupancy or total unit counts because we have no reliable source for building size.
Listed Units
4
Limited availability
4 floor plans
Move-in Specials
0
No active promotions
Negotiation Leverage
Limited leverage
High demand property with less room to negotiate on price.
Price vs. Tenney-Lapham
Neighborhood Axton Madison $1,049 $1,299 The Madison Mark $1,315 ONE 09 $1,775 NoVo Apartments $1,895 The Continental $1,950
The Flats at 402 $1,138
Veritas Village, LLC Comparing 7 apartments in Tenney-Lapham. Click any bar to view that building.
Available Units
1 Bed / 1 Bath The Bascom
$1,138/mo
598 ft² · $1.90/ft\u00B2 · #1-312
1 Bed / 1 Bath The Regent
$1,382/mo
644 ft² · $2.15/ft\u00B2 · #1-116
2 Bed / 2 Bath The Lakeshore
$1,518/mo
909 ft² · $1.67/ft\u00B2 · #1-203
2 Bed / 2 Bath The Observatory
$1,518/mo
1,011 ft² · $1.50/ft\u00B2 · #1-208
| Unit | Floor Plan | Bed/Bath | Sqft | Price | $/Sqft | Available | Listed | Details |
|---|---|---|---|---|---|---|---|---|
| 1-312 | The Bascom | 1bd / 1ba | 598 | $1,138 | $1.90 | 2026-07-08 | Pro | |
| 1-116 | The Regent | 1bd / 1ba | 644 | $1,382 | $2.15 | 2026-08-08 | Pro | |
| 1-203 | The Lakeshore | 2bd / 2ba | 909 | $1,518 | $1.67 | 2025-08-13 | Pro | |
| 1-208 | The Observatory | 2bd / 2ba | 1,011 | $1,518 | $1.50 | 2025-10-30 | Pro | |
Train activity
Loud train activity
Freight line 424 ft away · 1 trains/day
- Daytime only (1 trains)
- Quiet zone. Horns are silenced at the nearest crossing.
- Operator: WSOR
Other Madison, WI Apartments
Madison, WI Rent Trends
See how rent prices are changing across all Madison, WI apartments.