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Southerly at Southbank Apartments apartments in Jacksonville, FL

Updated

Southerly at Southbank Apartments

959 Prudential Dr, Jacksonville, FL 32207, USA

Live pricing, refreshed

22
Units Listed
$1,529
Starting at
$1,786
Average
$2,152
Highest
$2.15
Per Sq Ft
PRO
Avg Days Listed

How does this compare? View Spring Park rent trends

Beds

Pricing by Bedroom

Studio
$1,545
from $1,545 · 1 units
~509 sqft avg
1 Bed
$1,625
from $1,529 · 11 units
~744 sqft avg
2 Bed
$1,987
from $1,770 · 10 units
~960 sqft avg
Specials Available 22 units

Up to 8 Weeks Free

Specials also ran here in July.

Rent Distribution

Price by Bedroom

Price Breakdown

Rent by Unit

Price vs. Square Footage

Price History

Timeframe

Property Price Trend

Units with Price Changes (25)

Largest 8 movers of 25

Last 15 days

Estimated Building Revenue

How is this calculated?

Rental revenue model

We follow each unit's listing activity at this building every day. When a unit stops being listed, we assume it leased at its last listed rent, adjusted for any advertised move-in special. Revenue is the sum of those assumed lease rents across the building's occupied units.

  • Building size: stated by the property itself
  • Occupancy: building size minus currently listed units
  • Rents: observed lease-offs first, current asking rents as fallback

These are research estimates, not financial statements from the operator. Confidence: high (building size is reported).

Est. Monthly Revenue

$258K

$3.1M annual run rate

Est. Occupancy

88%

of about 185 units (reported building size)

Effective Rent on New Leases

$1,584

vs $1,786 current asking ($202 negotiation gap)

Recent Lease Activity

63 units tracked; 41 assumed leased, 22 listed now

See which units leased, when they left the market, and the rent they leased at.

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Property Intelligence

How is this calculated?

Negotiation Leverage Score (0-100)

Based on 5 observable signals from the property's listing data:

  • +30 pts: 15+ units currently listed
  • +25 pts: Active move-in specials
  • +20 pts: Deep discounts (>$150/mo off)
  • +15 pts: 5+ distinct floor plans
  • +10 pts: 25+ units listed

All signals come directly from the property's own listings. Occupancy and building size appear only in the Estimated Building Revenue section, and only when the building size is stated by the property or our unit-level observation history is deep enough to model it.

Listed Units

22

Good availability

11 floor plans

Move-in Specials

22

22 units with active promos

Use competing promos as leverage

Negotiation Leverage

Strong leverage

High availability and active promos suggest this building is eager to fill units.

Price vs. Jacksonville, FL

Similar

Comparing this building against 6 similar Jacksonville, FL apartments by price. Click any bar to view that building.

See rent trends on the Jacksonville, FL map Explore Jacksonville, FL on the interactive map

Available Units

22 units
1 Bed / 1 Bath A5
$1,529/mo
754 ft² · $2.03/ft² · #7015
$1,266/mo with promo
Up $1 since Aug 19 (was $1,528)
Studio / 1 Bath S5
$1,545/mo
509 ft² · $3.03/ft² · #8008
$1,265/mo with promo
Up $33 since Aug 19 (was $1,512)
1 Bed / 1 Bath A5
$1,547/mo
754 ft² · $2.05/ft² · #4011
$1,294/mo with promo
Up $1 since Aug 19 (was $1,546)
1 Bed / 1 Bath A9
$1,565/mo
844 ft² · $1.85/ft² · #7027
$1,297/mo with promo
Up $1 since Aug 19 (was $1,564)
1 Bed / 1 Bath A5
$1,595/mo
754 ft² · $2.11/ft² · #5011
$1,323/mo with promo
Up $1 since Aug 19 (was $1,594)
1 Bed / 1 Bath A5
$1,612/mo
754 ft² · $2.14/ft² · #6011
$1,322/mo with promo
Up $2 since Aug 19 (was $1,610)
1 Bed / 1 Bath A3
$1,632/mo
704 ft² · $2.32/ft² · #3004
$1,355/mo with promo
Down $21 since Aug 20 (was $1,653)
1 Bed / 1 Bath A5
$1,652/mo
754 ft² · $2.19/ft² · #8015
$1,356/mo with promo
1 Bed / 1 Bath A3
$1,653/mo
704 ft² · $2.35/ft² · #1003
$1,373/mo with promo
Up $1 since Aug 19 (was $1,652)
1 Bed / 1 Bath A3
$1,653/mo
704 ft² · $2.35/ft² · #2003
$1,373/mo with promo
Up $1 since Aug 19 (was $1,652)

Fees, Parking & True Monthly Cost

Monthly Fees

$71/mo

Added to base rent automatically

True Monthly Cost

$1,599

Starting price + fees

Train activity

Severe nighttime trains

Freight line 867 ft away · 24 trains/day

  • 12 daytime, 12 overnight
  • Crossing 867 ft away. Horns expected day and night.
  • Operator: FEC

Why this matters →

City Club

Resident Notes & Access Codes

Real tips from people who lived at this property: what leasing and daily living are actually like, plus the gate, parking, and entry codes you only learn once you move in. See all Jacksonville, FL notes

No resident notes for this property yet.

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