Updated
The Continental
408 E Washington Ave, Madison, WI 53703
Live pricing, refreshed
How does this compare? View Madison, WI rent trends
Pricing by Bedroom
Rent Distribution
Price by Bedroom
Price Breakdown
Rent by Unit
Price vs. Square Footage
Price History
Property Price Trend
Units with Price Changes (5)
Estimated Building Revenue
How is this calculated?
Rental revenue model
We follow each unit's listing activity at this building every day. When a unit stops being listed, we assume it leased at its last listed rent, adjusted for any advertised move-in special. Revenue is the sum of those assumed lease rents across the building's occupied units.
- Building size: modeled from how many distinct units we have observed over time
- Occupancy: building size minus currently listed units
- Rents: observed lease-offs first, current asking rents as fallback
These are research estimates, not financial statements from the operator. Confidence: moderate (building size is modeled).
Est. Monthly Revenue
$976K
$12M annual run rate
Modeled estimate
Est. Occupancy
98%
of about 390 units (modeled from leasing activity)
Effective Rent on New Leases
$2,547
vs $3,011 current asking ($464 negotiation gap)
Recent Lease Activity
65 units tracked; 58 assumed leased, 7 listed nowSee which units leased, when they left the market, and the rent they leased at.
Unlock with ProProperty Intelligence
How is this calculated?
Negotiation Leverage Score (0-100)
Based on 5 observable signals from the property's listing data:
- +30 pts: 15+ units currently listed
- +25 pts: Active move-in specials
- +20 pts: Deep discounts (>$150/mo off)
- +15 pts: 5+ distinct floor plans
- +10 pts: 25+ units listed
All signals come directly from the property's own listings. Occupancy and building size appear only in the Estimated Building Revenue section, and only when the building size is stated by the property or our unit-level observation history is deep enough to model it.
Listed Units
7
Moderate availability
7 floor plans
Move-in Specials
0
No active promotions
Negotiation Leverage
High demand property with less room to negotiate on price.
Price vs. Tenney-Lapham
NeighborhoodComparing 11 apartments in Tenney-Lapham. Click any bar to view that building.
Available Units
| Unit | Floor Plan | Bed/Bath | Sqft | ↑ Price | $/Sqft | Available | Listed | Details |
|---|---|---|---|---|---|---|---|---|
| Facing | The Continental - [NOW - 4/30/27] | Studio / 1ba | 542 | $1,925 | $3.55 | -- | Pro | |
| Facing | The Continental - [7/29/26 - 7/31/27] | 1bd / 1ba | 728 | $2,300 | $3.16 | 2026-07-29 | Pro | |
| Facing | The Continental - [NOW - 2/28/27] | 1bd / 1ba | 625 | $2,350 | $3.76 | -- | Pro | |
| Facing | The Continental - [NOW - 7/31/26] | 2bd / 2ba | 1,014 | $3,450 | $3.40 | -- | Pro | |
| Facing | Furnished Short-Term Unit [2-month minimum] | 1bd / 1ba | 657 | $3,500 | $5.33 | -- | Pro | |
| Facing | The Continental - Live Timelessly | 2bd / 2ba | 1,123 | $3,550 | $3.16 | -- | Pro | |
| Facing | The Continental - [7/1/26 or 8/1/26 -7/31/27 + First month of rent free] | 2bd / 2ba | 970 | $4,000 | $4.12 | -- | Pro | |
Unit Details
Train activity
Severe nighttime trains
Freight line 1,344 ft away · 6 trains/day
- 3 daytime, 3 overnight
- Crossing 1,344 ft away. Horns expected day and night.
- Operator: WSOR
City Club
Resident Notes & Access Codes
Real tips from people who lived at this property: what leasing and daily living are actually like, plus the gate, parking, and entry codes you only learn once you move in. See all Madison, WI notes
Other Madison, WI Apartments
Madison, WI Rent Trends
See how rent prices are changing across all Madison, WI apartments.